Strongbow Hard Apple Ciders, the No. 1 global cider brand, according to Canadean Research, unveiled its newest flavor, Strongbow Cherry Blossom. The new flavor and recipe is said to deliver a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, in a sophisticated shade of red.
To celebrate the launch, legal drinking age attendees of the National Cherry Blossom Festival in Washington, D.C., will be among the first consumers to sample Strongbow Cherry Blossom.
The brand is sponsoring several Festival events, including its debut at the Pink Tie Party and continuing through the Southwest Waterfront Fireworks.
“We are particularly excited that spring is here, and that we can finally celebrate it in style by sharing our new Strongbow Cherry Blossom with our fans!” said Alejandra de Obeso, Brand Director Strongbow, Heineken USA, who was involved developing the new flavor.
“Strongbow Cherry Blossom is a beautifully balanced cider that evokes some elements of a rosé wine, and has actually received the highest taste test ratings in our brand’s history from both men and women. We recommend serving Cherry Blossom over ice to help bring out its distinctive cherry blossom and red fruit aroma, and enjoy the bright taste of its unique blend of bittersweet and culinary apples.”
The flavor announcement follows the launch of Strongbow’s latest TV commercials starring thelegendary actor, Sir Patrick Stewart. The second iteration of this witty national campaign highlights Strongbow’s impressive range of award-winning hard cider flavors, which over ice deliver the “bestest” cider experience possible. Strongbow Cherry Blossom will be revealed as part of the campaign starting next week, on March 28.
Cherry Blossom will be launched in a six-pack during the month of March and will eventually replace Red Berries in the Strongbow Variety Pack in June, alongside Strongbow Gold Apple, Strongbow Honey and Strongbow Ginger. The new flavor will also be competing at the next 2016 World Cider Championships in April.
All flavors in the new Variety Pack are gluten-free and sold in 11.2 oz. bottles. Strongbow Gold Apple and Strongbow Honey are 5% ABV, while new Strongbow Cherry Blossom and Strongbow Ginger are 4.5% ABV.